Sometimes it's difficult to know how to get your school out there, and attract enough learners to keep up with the competition and stand out among all the noise. The following are some quick-fire ideas for good exposure and building relationships with audiences:
No business can truly build a relationship with its customers without the power of social media. It's imperative that you have at least two different social media accounts to enable new (and eventually existing) customers to be able to keep updated about your school, easily contact you with questions and be accessible.
You may want to set up accounts on the following platforms:
Facebook -- great for creating a well-rounded destination for providing updates, receiving comments directly on content, and reaching a large audience at one time.
Instagram -- Visual content works very well here. If your business' brand revolves around images and videos (or you can creatively make this work), then Instagram is the perfect way to create a buzz online.
Twitter -- Quickly get information out there, live and in real-time to your audience. This is great for discounts and other offers you should be promoting for your school. You can also follow your learners (great for a little market research).
YouTube -- Video content often gains the most attention online, as it's easy to consume, share and can be very relatable. Whether promotional content or previews of course content, YouTube will allow you to receive useful commentary from viewers.
LinkedIn -- Make connections to your corporate clients, and join the right professional communities to expose your business and school to all the right decision makers and eager individuals looking for self-development.
Try to implement some of these marketing techniques, to the relevant platform(s):
Post and Share content -- It can be your own or perhaps an interesting video or article by someone else (but still relevant to your audience and business). Posting and sharing content keeps you in the public eye, and your audience see you as a reputable, go-to source.
Email newsletter -- Create a newsletter that you send to your existing and potential clients. Provide updates on what your school is doing or what courses and content will be coming up. you can provide existing and new clients (especially the professional parents) with updates on what Powercore 360 is doing, with a specific focus on the online school.
Competitions -- Running competitions are an effective and inexpensive way of getting both new and prospective customers involved with your school and content. Offer discounted courses or bundles, with every "X number of referrals" or set a question on social media as part of a prize draw.
Join community/interest groups on Facebook -- join as many community and interest groups as you can; whether via Facebook (more B2C) or LinkedIn (more B2B), the idea here is to stay deep-rooted in the industry you are a part of, and understand the audience you're targeting.
Note: Some groups don't appreciate businesses posting their marketing content on their pages, so try to be a part of the actual conversations, and if need be, join the communities with your actual personal profile.
Follow back -- Build that all important relationship by following back any customers or potential ones that show an interest in your content, social media pages, or send you direct emails (ask them if they have social media account, then go and follow them). Comment on some of their content every so often.
Create polls and surveys -- You can use Google Forms to create surveys and Facebook to create polls this will help with market research, surrounding your content, prices...anything that effects the user experience.
Live FAQ/Q&A sessions -- Promote these across your social media outlets. It's a great way to get your live classes and webinars some exposure, not forgetting that your audience will be able to connect directly, like never before.
Flyers -- Digital is undoubtedly the way forward, however if your business relies on offline experiences (i.e, blended learning) then you could incorporate offline marketing strategies, such as flyer promotions and business cards, that direct to your online school. They can be placed in locations where your audience frequent.