It's important to know how many learners are interacting with your school by looking at your conversion rates, site visits and more. Facebook Pixel is just one of a series of analytics software that your school can integrate with to get this job done.

On your Admin dashboard, go to the Site tab:  

Next click Tracking on the sub-menu tab. Here you will see the Facebook Pixel section in the middle of the page: 

Within your Facebook Pixel account, you'll be able to copy your tracking code (shown below), and simply paste it into the Facebook Pixel input field space (as shown in the purple box in the above image):

Now, you'll be able to track conversions from Facebook ads, optimise your ads, and market to those who have visited your school, directly form Facebook, making your marketing strategy easier.

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